The ICHRA (choice) health insurance partner who owns the outcome from end to end

Personalized Benefits - 
Finally a Reality for Everyone 

Health insurance should work for everyone in the room.

For too long, health insurance has been one-size-fits-no-one — leaving employees without real choice, employers burdened by rising costs, and brokers struggling to deliver lasting value. ICHRA changes that equation. But only when the right partner is behind it.

benefitbay is the ICHRA administration platform that puts the power of choice back where it belongs by connecting brokers, employers, employees, and carriers in one accountable ecosystem.

 

benefitbay by the Numbers

  • 41

    >
    41
    k

    Lives on platform

  • 300

    300
    +

    Employers use benefitbay

  • 94

    94
    %

    Customer retention

  • 80

    80
    +

    Broker partners

  • 96

    96
    %

    Employee satisfaction

more-ways-to-win

ICHRA administration built for every stakeholder. Accountable to all of them

ICHRA for Brokers

Grow your book of business with ICHRA expertise, market data, and platform support to sell it confidently. benefitbay keeps you in the loop, in control, and in front of your clients.

  • See how we support brokers

ICHRA for Employers

Take control of your benefits spend without losing the quality your employees expect. benefitbay gives you cost predictability, compliance confidence, and a partner who handles the complexity.

  • See how we support employers

ICHRA for Employees

Your health coverage should fit your life, not the other way around. benefitbay gives you the tools, guidance, and support to choose a plan that's truly yours - with a real person to help every step of the way.

  • See how we support employees

ICHRA for Carriers

Expand your individual market reach and simplify your ICHRA operations. benefitbay's integrated platform connects you directly to a growing pool of commercial members - with streamlined administration and direct-to-carrier payments.

  • See how we support carriers

One Partner. Every Step. No Gaps.

Most ICHRA solutions stitch together fragmented vendors and hope for the best. benefitbay is built differently. As the only platform that connects all four benefits stakeholders in one accountable ecosystem, we own the outcome from the first strategy conversation through every premium payment and renewal.

That means no missed premiums. No coverage lapses. No finger-pointing when something goes wrong. Just integrated technology, licensed in-house advisors, and a 96% employee satisfaction score — because we never forget there's a real person behind every touchpoint.

one-partner

Why benefitbay vs. Other ICHRA (CHOICE) Administrators?

benefitbay's proprietary technologies make ICHRA management more flexible, giving unmatched control and visibility to brokers, employers, and employees. When something goes wrong in the fragmented ICHRA market — a missed premium, a coverage lapse, an employee who never got enrolled — there is no clear accountability. At benefitbay, we own every outcome, end to end.

ICHRA Feature
benefitbay
Other ICHRA Administrators
ICHRA Feature

FULCRUM Real-Time Plan Modeling

benefitbay
  • Real-time visualization of your ICHRA strategy 
  • Set employees into classes with different contribution amounts 
  • Adjustments in real-time 
Other ICHRA Administrators
  • Limited plan modeling functionality
  • Brokers enter their information and, days later, receive a static proposal
  • No assurance of compliance, no ability to make changes without a lengthy delay
ICHRA Feature

Human-Centered Employee Experience

benefitbay
  • Intuitive shopping tools
  • Licensed, in-house W-2 enrollment advisors
  • Medicare support
  • 1:1 appointments available
Other ICHRA Administrators
  • Employees may only be able to use a chatbot or contact support in certain circumstances
ICHRA Feature

Advanced Reimbursement Checking

benefitbay
  • Advanced Reimbursement Checking (ARC) Accounts established for each employee
  • Accounts are set for automatic payment, pre-funded with the employer contribution and the employee’s portion of the premium
  • An HRIS integration or payroll file is provided for deductions 

Other ICHRA Administrators
  • The employee pays the full premium and files for reimbursement as an expense
  • This often creates financial hardship or lapses in coverage for the employee and administrative burden for the employer
ICHRA Feature

Direct Integrations

benefitbay
  • HRIS connections for seamless census management and payroll deductions
  • Carrier integrations for reliable plan effectuation and direct premium payments
Other ICHRA Administrators
  • Reliance on middleware causes friction
  • Enrollment inaccuracies
  • Missed premium payments

Trusted By Leading Brokerages and Carriers

Anthem
United Healthcare
Gallagher
Ambetter Health
Lockton
Medica
Oscar

benefitbay has been around since the beginning of ICHRA, and it shows. They know what’s important, and they’re continuously improving the administration and the tools available to myself and to our employees. I give them 6 out 5 stars. 

Trish Phillips, HR & Benefits Director, Black Bear Diner
Image alt

Ready to Make
Personalized
Benefits a Reality?

Whether you're looking to grow your benefits strategy, offer more choice to employees, or make ICHRA easier to manage, benefitbay is here to help. Put the power of personalized benefits in your hands, and let's build a benefits experience that makes sense.