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ICHRA for Employers

Health Benefits That
Work for Your People

Every workforce is different, and your health benefits should reflect that. benefitbay helps employers offer personalized benefits through ICHRA, giving employees the freedom to choose coverage that fits their needs while helping employers create a more predictable benefits strategy. From plan design and enrollment to premium payments and ongoing support, benefitbay helps make ICHRA easier to launch, manage, and grow.

Why Employers Are Choosing ICHRA (CHOICE)

An Individual Coverage Health Reimbursement Arrangement—ICHRA for short—is an employer-funded health benefit. You decide what to contribute; eligible employees choose the individual health coverage that fits their lives.

  • Maximum plan flexibility
  • Cost-control and predictability for the long-term
  • No claims risk
  • Fully ACA-compliant

Why Employers Choose benefitbay

With benefitbay, employers and client service teams gain the flexibility to offer personalized health benefits without taking on additional administrative complexity. Our platform and team helps simplify implementation, compliance, enrollment, and ongoing administration so you can focus on supporting your workforce instead of managing paperwork.

  • 1 accountable partner
  • An easy-to-use administration & enrollment platform
  • Human-led support
  • Financial visibility
  • Consultant-endorsed

62%

62
%

of employers with 100+ employees say they're
likely to offer an ICHRA in the next two years

(2026 EBRI–Morgan Health Employer ICHRA Survey)

Having the flexibility with ICHRA to buy a plan that best suits their needs, their family needs, and their health needs has been overwhelmingly positive for our employees. 

Trish Phillips HR & Benefits Director, Black Bear Diner

One Workforce.
More Than One Set of Needs.

Your employees aren't all looking for the same health plan, so why offer only 1-3 options? ICHRA gives employees the flexibility to choose individual coverage based on their household, healthcare needs, preferred doctors, prescriptions, and location. Instead of asking everyone to fit into a few employer-selected plans, you give your workforce the ability to choose coverage that fits their own lives.

That personalized approach often leads to greater satisfaction while giving employees more ownership over their healthcare decisions.

one-workforce

How It Works

01

You Set the
Strategy.

Choose a monthly contribution and shape it around the employee classes, budget, and priorities that matter to your organization. 

02

Your People Choose
Coverage.

Eligible employees select individual coverage around their doctors, prescriptions, household, location, and budget. 

03

benefitbay Helps
Make It Work.

Plan shopping, enrollment, premium payment, reporting, and real human support—kept in one connected experience. 

The Employee Experience

Most employees haven't had to shop for health insurance before. benefitbay's easy-to-navigate platform and dedicated Employee Success Team make it possible for them navigate their newfound choices.

On the Platform

We’ve designed the experience with employees in mind and aim to make choosing a plan as easy as possible with:

  • Search & plan comparison tools
  • Filters for plan type, metal tier, providers & more
  • An AI chatbot for common insurance questions

Additional Human Support

When people are choosing coverage, asking questions, or navigating an important care moment, they may need more than a platform. That's where benefitbay's Employee Success Team comes in:

  • Licensed, in-house advisors available year-round from 7am-10pm ET and on weekends during National Open Enrollment
  • Bilingual Spanish-speaking advisors
  • Care Concierge for high utilizers or those with complex medical needs
  • In-house, integrated Medicare support staff

Having the right partner can make or break your ICHRA experience. We couldn't be happier that we switched to benefitbay. 

Mary Sweeney, CHRO, TridentCare

The Employer Experience

The people responsible for benefits should not have to piece the program together from separate systems. benefitbay gives Finance and HR teams a practical view of the information they need.

For HR Teams

Stay in control but out of the weeds with year-round visibility into your employees' coverage. benefitbay offers:

  • Dedicated employer access to the benefitbay platform
  • Direct HRIS integrations
  • Real-time enrollment and coverage reporting
  • 1095 and PCORI data
  • Candidate-specific preview links for recruitment

For Finance Teams

Cost control should not mean less visibility. See the activity behind your benefits strategy—and use it to make more confident decisions. benefitbay provides:

  • Direct carrier payments via Advanced Reimbursement Checking (ARC) accounts
  • Banking and cash-flow platform views
  • Premium funding statements
  • Transaction-level detail
  • Downloadable records
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Let's talk through your workforce, goals and budget to see whether ICHRA is the right fit for your organization.