Meet our Leadership team.
Our team brings together health benefits expertise, thoughtful technology, and real human support to make personalized benefits easier for employers, brokers and employees.
Join us to build the future
of benefits
benefitbay began developing its ICHRA (CHOICE) administration solution in 2021. We solved deployment hurdles before others were getting started. Our management pairs years of combined experience in health benefits with a best-in-class team of engineers.
The result — a simple, streamlined suite of tools that will manage every aspect of ICHRA from plan modeling and compliance to deployment and enrollment. benefitbay is backed by trusted investors, with Ten Coves Capital leading its series A round in 2026.
