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ICHRA For carriers

Reach More Members
Through ICHRA

Grow Your Individual Market Membership Through ICHRA (CHOICE)

ICHRA is changing how employers offer health benefits — and how employees shop for coverage. benefitbay puts your plans in front of brokers and employers actively moving to ICHRA, and in front of the employees comparing options and enrolling. Partnering with us means being part of where that growth is happening, not watching it happen elsewhere.

Why Carriers Partner With benefitbay

A Growing Channel, Not Just an Administrator

ICHRA is already reshaping the market. Partnering with benefitbay puts you in front of a growing base of brokers and employers moving to individual-market coverage — and gives you a seat in shaping how that growth plays out for your business. 

Cleaner Enrollment Data, Fewer Errors

Direct integration means enrollment data is designed to arrive more completely and accurately, without a middleware layer introducing mismatches — less reconciliation, fewer escalations, less back-and-forth chasing down what went wrong. 

Visibility Where Employees Are Actually Shopping

Your plans show up directly in the tool brokers and employers use to model and compare ICHRA options — not buried behind a separate quoting process employees have to go find. 

A Partner Invested in the Category

More members getting real coverage through ICHRA is good for the market and good for you. We're building the infrastructure to make that growth sustainable, not just a short-term enrollment bump. 

The Easy Enroll Advantage

77%

77
%

of enrollments on the benefitbay platform are now submitted through direct carrier integrations — and that number is growing.

Carriers with a direct integration are marked with an Easy Enroll flag, visible to employees the moment they're comparing plans. It signals a smoother, faster application experience — right at the moment an employee is deciding which plan to choose.



Carriers without a direct integration don't get that flag. As more of the platform's enrollment volume shifts to Easy Enroll carriers, plans without it risk looking like the harder option at exactly the moment it matters most.

Traditional Process vs. benefitbay Direct Carrier Integration

Without Direct Carrier Integration
With benefitbay Direct Carrier Integration
  • Enrollment data arrives through third-party middleware
  • Manual reconciliation against your own systems
  • Paper or delayed applications for some enrollments
  • More opportunities for mismatched or incomplete data
  • No Easy Enroll visibility to employees
  • Enrollment data is submitted directly to you
  • No middleware layer to reconcile against
  • Immediate, complete applications
  • Fewer data errors to chase down
  • Easy Enroll flag visible during plan comparison

The benefitbay Difference

Many ICHRA (CHOICE) administrators route enrollment data through third-party middleware before it ever reaches you. benefitbay doesn't. Our direct integrations connect straight to your systems — reducing complexity on your end, and putting your plans in front of employees with the Easy Enroll advantage when they're comparing options.

Built for Long-Term Partnerships

benefitbay works alongside carrier partners to expand access to personalized health coverage while creating a better enrollment experience for employers and employees. Whether you're growing your presence in the individual market or expanding your ICHRA strategy, our platform helps connect your plans with the people actively searching for coverage.

We believe strong partnerships create better outcomes for everyone involved, and we're committed to helping carriers succeed as ICHRA continues to grow.

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Let's build something better together.

benefitbay is expanding access to personalized health coverage — and we are looking for carrier partners who want to grow with us. Connect with our team to learn more about how a partnership works and what it means for your plans.