About Us

Get To Know Us


benefitbay™ was developed to meet the needs of small business employers under the Affordable Care Act (“Obamacare”). The founders recognized that the needs of smaller employers were not being specifically addressed under the new legislation, and that there was an opportunity to provide a significantly better benefits experience for employers and employees in companies with under 100 employees. Through its cloud-hosted web application, the benefitbay™ platform enables brokers to efficiently manage their customers, to analyze benefits costs and to ultimately provide a marketplace for employers to create and manage benefits packages year-round. The platform is a 50-state solution and supports both defined benefit and defined contribution approaches which provides maximum flexibility and individual choice for employees.

Team

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Bill Dudley | 
Head of Product
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Bill is an Information Technology professional with over 20 years of experience on a variety of systems and platforms. He was the Technical Product Manager for an e-commerce platform still in use today by Omaha Steaks and several other well-known companies. Prior to joining the benefitbay team, he was an Enterprise Architect for West Corporation, driving application strategy for the corporate development groups. Bill holds a B.S. in Information Systems from Colorado State University and has a fistful of technical certifications. Email: bdudley [at] benefitbay.com
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Chris Marrow | 
Head of Sales & Service
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Chris is a 24 year veteran sales and business development executive with hundreds of millions in sales, and customers among the most storied names in the Fortune 500 – think the top technology companies in the world, the big auto makers, pharma, and many more. Chris has built teams at companies large and small including eBay, AOL, Tacoda, and Sojern among others. He is a graduate of the University of California at Riverside. Email: cmarrow [at] benefitbay.com

Contact:
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Kim Henka | 
Service
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Kim is the Director of Account Management at benefitbay. Prior to joining the benefitbay team Kim worked in the pharmaceutical industry promoting products to physicians, clinical staff, and executives in community based clinics and hospital systems. She holds a Bachelor's Degree in Physical Education Sport Science with an emphasis in Management from St. Cloud State University and a Master's Degree in Management with a Marketing concentration from Bellevue University. Email: khenka [at] benefitbay.com
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Patrick Fisher | 
CEO & Board Member
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Patrick has been involved in start-ups for the vast majority of his professional life. Patrick’s career began with UBS PaineWebber in sales of retail investment and insurance products. He followed this by venturing into the development of a new national coffee franchise chain in central Texas which has spread successfully into multiple states. Patrick was hired by Sojern, the online travel advertising leader as founding head of product, then Vice President of Business Development, a position from which he talked the largest airlines in the world into joining a new consortium. At benefitbay, Patrick joined as a co-founder to lead the product development and launch of the platform before the Board of Directors asked him to become CEO. Patrick holds a Business Management degree from the University of Arizona and resides in Omaha, NE with his wife and three children. Email: pfisher [at] benefitbay.com

Contact:
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Board of Directors

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Gordon Whitten | 
Board Member
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Gordon is an award winning Founder and CEO of several successful businesses including multimillion dollar Sojern, Inc., an international data and technology company. He also founded ItsDeductible, a software tax product sold to Intuit and wrapped into TurboTax, founding three other new tax products for the company as a vice president for new products in their Small Business Tax Division. He holds a business degree from Hastings College and was an Ernst & Young Technology Entrepreneur of the Year for his region and holds several other business awards. While the season is on, we’ll mention that he was named All-America as a running back in football at Hastings.
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Dwight Hanson | 
Board Member
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With over 25 years experience helping organizations through IPOs, acquisitions, product and company launches, Hanson’s comprehensive and diverse background is an asset to any company. He serves as CFO of a number of the firm’s portfolio companies. These include or have included D3 Technology, Prairie Cloudware, Sojern, Eleos, ePowerDoc and SJE Holdings. Hanson also served as the CFO for ACI Worldwide, a publicly traded software company, where he managed staff in ten countries. Hanson got his initial experience with the accounting firm of Coopers & Lybrand. He is a CPA and holds a B.A. in accounting from Loras College in Dubuque, Iowa.
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Duane E. Woerth | 
Board Member
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Mr. Woerth is currently managing principal of Vision du Monde LLC, an international aviation consulting firm. Additionally, Mr. Woerth has served as a member of Hawaiian Airlines Board of Directors since May 2014 and previously served on Hawaiian’s Board of Directors from June 2009 to October 2010. From October 2010 to December 2013, Mr. Woerth served as U.S. Ambassador to the International Civil Aviation Organization (U.S. Department of State). Mr. Woerth was a co-founder of Sojern, Inc., and served as its Senior Vice President of Airlines Relations from July 2007 to September 2010. From 1999 to 2007, he served as President of the Air Line Pilots Association (ALPA), the largest airline pilot union in the world. Prior to that, he worked as First Vice President, leading ALPA’s international aviation initiatives from 1991 to 1998. Mr. Woerth also served on the Board of Directors of Northwest Airlines from 1993 to 1999. Additionally, he has over 20 years of pilot experience with Braniff and Northwest Airlines as well as the U.S. Air Force, from which he retired with the rank of Lt. Colonel. During his career, Mr. Woerth led the Department of Transportation (DOT) agency review team with special emphasis on the Federal Aviation Administration and was appointed by the DOT to lead one of two teams on aircraft to quickly propose and implement enhanced security measures following September 11th. Mr. Woerth received a B.S. in Accounting from the University of Nebraska (1970) and a M.A. in Public Administration from the University of Oklahoma (1975).

Investors

Treetop Ventures





Invest Nebraska








In The News


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Forbes

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