About Us

Get To Know Us


benefitbay™ was developed to meet the needs of small and mid-sized employers under the Affordable Care Act (“Obamacare”). Experienced benefits advisors including leading members of the United Benefits Advisors (UBA) recognized that the needs of smaller employers were not being specifically addressed under the new legislation, and that there was an opportunity to provide significantly better benefits experience for employers and employees in companies with under 50 employees. Partnered with experienced business developers and technology experts who have produced top quality websites for Fortune 500 businesses, the idea was launched, financial support from highly selective angel and venture investors was secured, and a top quality website for the business was under development.

leadership

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Patrick Fisher | 
CEO & Board Member
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Patrick’s career began with UBS Paine Webber in sales of retail investment and insurance products. He followed this by venturing into the development of a new national coffee franchise chain in central Texas which has spread successfully into multiple states. Patrick was hired by Sojern, the travel advertising leader as founding head of product, then Vice President for Business Development, a position from which he talked the largest airlines in the world into joining a new consortium. Patrick holds a Business Management degree from the University of Arizona.
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Chris Marrow | 
Vice President of Business Development
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Chris is a 24 year veteran sales and business development executive with hundreds of millions in sales, and customers among the most storied names in the Fortune 500 – think the top technology companies in the world, the big auto makers, pharma, and many more. Chris has built teams at companies large and small including eBay, AOL, Tacoda, and Sojern among others. He is a graduate of the University of California at Riverside.
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Bill Dudley | 
Director of Software Engineering
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Bill is an Information Technology professional with over 20 years of experience on a variety of systems and platforms. He was the Technical Product Manager for an e-commerce platform still in use today by Omaha Steaks and several other well-known companies. Prior to joining the benefitbay team, he was an Enterprise Architect for West Corporation, driving application strategy for the corporate development groups. Bill holds a B.S. in Information Systems from Colorado State University and has a fistful of technical certifications.
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Kim Henka | 
Director of Account Management
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Kim is the Director of Account Management at benefitbay. Prior to joining the benefitbay team Kim worked in the pharmaceutical industry promoting products to physicians, clinical staff, and executives in community based clinics and hospital systems. She holds a Bachelor's Degree in Physical Education Sport Science with an emphasis in Management from St. Cloud State University and a Master's Degree in Management with a Marketing concentration from Bellevue University.
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Board of Directors

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Gordon Whitten | 
Board Member
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Gordon is an award winning Founder and CEO of several successful businesses including multimillion dollar Sojern, Inc., an international data and technology company. He also founded ItsDeductible, a software tax product sold to Intuit and wrapped into TurboTax, founding three other new tax products for the company as a vice president for new products in their Small Business Tax Division. He holds a business degree from Hastings College and was an Ernst & Young Technology Entrepreneur of the Year for his region and holds several other business awards. While the season is on, we’ll mention that he was named All-America as a running back in football at Hastings.
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Dwight Hanson | 
Board Member
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With over 25 years experience helping organizations through IPOs, acquisitions, product and company launches, Hanson’s comprehensive and diverse background is an asset to any company. He serves as CFO of a number of the firm’s portfolio companies. These include or have included D3 Technology, Prairie Cloudware, Sojern, Eleos, ePowerDoc and SJE Holdings. Hanson also served as the CFO for ACI Worldwide, a publicly traded software company, where he managed staff in ten countries. Hanson got his initial experience with the accounting firm of Coopers & Lybrand. He is a CPA and holds a B.A. in accounting from Loras College in Dubuque, Iowa.

Investors

Treetop Ventures





Invest Nebraska








In The News


Wall Street Journal

Small Firms Start to Drop Health Plans: Many View the Health Law's Marketplace as inviting and Affordable

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Wall Street Journal

Small Firms Hit by Big Changes in Health Coverage: New Health Law Affects Coverage for Business Owners. Their Employees.

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New York Times

Dropping Health Plans, to Pick Better Coverage

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Forbes

Private Exchange Beats Health Inflation, Shows Staying Power

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