benefitbay - My Plan. My Savings. My Choice.

In the News

Click on the links below to read about how private exchanges are changing the face of healthcare.


Private Exchange Beats Health Inflation, Shows Staying Power


New York Times 

Dropping Health Plans, to Pick Better Coverage


Wall Street Journal 

Small Firms Hit by Big Changes in Health Coverage: New Health Law Affects Coverage for Business Owners, Their Employees. 


Wall Street Journal 

Small Firms Start to Drop Health Plans: Many View the Health Law’s Marketplace as Inviting and Affordable 


About Us

benefitbay™ was developed to meet the needs of small and mid-sized employers under the Affordable Care Act (“Obamacare”).  Experienced benefits advisors including leading members of the United Benefits Advisors (UBA) recognized that the needs of smaller employers were not being specifically addressed under the new legislation, and that there was an opportunity to provide significantly better benefits experience for employers and employees in companies with under 50 employees.  Partnered with experienced business developers and technology experts who have produced top quality websites for Fortune 500 businesses, the idea was launched, financial support from highly selective angel and venture investors was secured, and a top quality website for the business was under development.  

Please take a moment to review our team’s professional biographies.  We are confident that you will be impressed with the experience, knowledge, reputation and capability of our team.  

Patrick Fisher

Chief Executive Officer

Patrick’s career began with UBS Paine Webber in sales of retail investment and insurance products.  He followed this by venturing into the development of a new national coffee franchise chain in central Texas which has spread successfully into multiple states.   Patrick was hired by Sojern, the travel advertising leader as founding head of product, then Vice President for Business Development, a position from which he talked the largest airlines in the world into joining a new consortium.  Patrick holds a Business Management degree from the University of Arizona.

Zach Harris

President and Member, Board of Directors

Zach is an insurance executive with over 15 years of experience in both the small and large employer marketplace.  He has specialized in creative insurance solutions for employers and has had several plan designs adopted by insurers over the past ten years.   He began his career with Harris Financial Group in Minneapolis, MN focusing on large employers and executive benefits.  He expanded the firm to the Omaha marketplace, and he currently is a Vice-President at Swartzbaugh-Farber in Omaha.  Zach holds a degree from the University of South Dakota, majoring in business with an emphasis in Entrepreneurial Management.

Chris Marrow

Vice-President, Sales

Chris is a 24 year veteran sales and business development executive with hundreds of millions in sales, and customers among the most storied names in the Fortune 500 – think the top technology companies in the world, the big auto makers, pharma, and many more.  Chris has built teams at companies large and small including eBay, AOL, Tacoda, and Sojern among others.  He is a graduate of the University of California at Riverside.

Bill Dudley

Director of Software Engineering

Bill is an Information Technology professional with over 20 years of experience on a variety of systems and platforms. He was the Technical Product Manager for an e-commerce platform still in use today by Omaha Steaks and several other well-known companies. Prior to joining the benefitbay team, he was an Enterprise Architect for West Corporation, driving application strategy for the corporate development groups.  Bill holds a B.S. in Information Systems from Colorado State University and has a fistful of technical certifications. 

Kim Henka

Director of Account Management 

Kim is the Director of Account Management at benefitbay. Prior to joining the benefitbay team Kim worked in the pharmaceutical industry promoting products to physicians, clinical staff, and executives in community based clinics and hospital systems. She holds a Bachelor's Degree in Physical Education Sport Science with an emphasis in Management from St. Cloud State University and a Master's Degree in Management with a Marketing concentration from Bellevue University.

Gordon Whitten

Chairman, Board of Directors 

Gordon is an award winning Founder and CEO of several successful businesses including multimillion dollar Sojern, Inc., an international data and technology company.  He also founded ItsDeductible, a software tax product sold to Intuit and wrapped into TurboTax, founding three other new tax products for the company as a vice president for new products in their Small Business Tax Division.  He holds a business degree from Hastings College and was an Ernst & Young Technology Entrepreneur of the Year for his region and holds several other business awards.  While the season is on, we’ll mention that he was named All-America as a running back in football at Hastings.

Robert Swartzbaugh

Founder and Member, Board of Directors

Bob Swartzbaugh is President and CEO of Swartzbaugh-Farber & Associates, Inc., specializing in executive and employee benefit planning.  Bob was one of the founders of M Financial in 1978 and was an early adopter of UBA.  He then established Swartzbaugh-Farber shortly after the success of M and led the company to its current prominence and success in the Midwest region.  Bob is a native of Iowa and received a Bachelor of Science in Business Administration from Iowa State University.  He received his Chartered Life Underwriter diploma and holds a Masters in Financial Services from The American College.  

William Fisher

Member, Board of Directors

William Fisher is CEO at Treetop Ventures, LLC.  Earlier in his career he served as Chairman and Chief Executive Officer for Transaction Systems Architects, Inc. (TSAI), with 14 years in key roles including President and Chief Executive Officer of ACIW, which was acquired by TSAI.  Fisher then became President of Global Software Solutions, the software division of CSG Systems, Inc.  He joined CSG in 2001 when the company acquired PlaNet Consulting, an e-business solutions and services group for which Fisher served as Chairman.  He has served on the Boards of Bank of America (NYSE: BAC) Merchant Business (BAMSI), Hypercom, Inc., Trizetto, Inc. (TZIX), West, Inc. (acquired by TH Lee Partners in 2006), Income Dynamics (acquired by Intuit, Inc., maker of TurboTax and other well-known consumer and business software products) and Solutionary. Fisher is a co-founder of Sojern, Inc., a privately held company and a leader in data driven travel advertising.  Fisher is currently on the board of FTNI, Inc. and Lodo Software, Inc., both companies providing technology products in the payments industry. Fisher is a co-founder of Prairie Finance, located and operating in Nebraska.  He holds a Bachelor's Degree in Management from Indiana State University and a Master's Degree in Business Administration from the University of Nebraska.

Ty Delley

Director of Operations

Ty has over 20 years of management and operational leadership experience. Delley built and led Gallup’s Global Client Support from 2000-2012. This team assisted global customers and employees of Gallup clients with questions regarding Gallup products and services. Delley ensured that Gallup’s clients receive service in the most efficient and effective way possible by tracking results and working with Gallup technical and practice teams to address any issues through improved communication, technology, and streamlined processes.  Ty holds a Bachelor of Science degree in Communications from the University of Nebraska. 

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